A price drop for the Wii ?

Mike Bantick
Saturday, 13 October 2007 09:52

Your IT - Entertainment

Not on my watch, or for the foreseeable future says U.S head of Nintendo marketing.

Microsoft did it, and Sony, after a fashion did it, but Nintendo see no current need to drop the retail price of their game console the Wii.

Still apparently selling as fast as Nintendo can churn them out, the Nintendo Wii recently surpassed the Microsoft Xbox 360 – which had a year head start – in total units sold.

George Harrison, head of U.S marketing told Reuters that he had no price cuts on the horizon for the console.

"We'll stay at [U.S]$249 for the foreseeable future. We are still selling everything we can make," Harrison said. "We think we're in a great position. Both our competitors took price reductions and it hasn't stalled our momentum at all."

"Most importantly, we're going after an expanded audience that they are not in a position to capitalize on."

With the Wii garnering a broader demographic, with a perception of accessibility that the PlayStation 3 and Xbox 360 have been attempting to emulate, it is no surprise that a price adjustment is not on the Nintendo radar.

Still the ‘foreseeable future’ could be debated, as Harrison is set to leave Nintendo this coming December.