Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The results indicate that three in four are after a digital lifestyle
product in the Santa Sack this year. Flat Screen High Definition TVs
top the list
The overall wish-list top ten is structured thus;
1-Flat screen High Definition TV 35%
2-New Laptop Computer(Windows) 20%
3-New Digital Camera 17%
4-New Desktop Computer (Windows) 14%
5-GPS Navigation System for the car 10%
6-New Mobile Phone 10%
7-New Digital Video Camera 9%
8-Nintendo Wii 9%
9-Sony PS3 7%
10-Blu-ray or HD-DVD High Definition DVD player 6%
The Apple iPhone was ranked #15
When the list is broken down by gender, some slight differences creep into view;
The top ten wish-list for men are;
1-Flat screen High Definition TV 37%
2-New Laptop Computer(Windows) 21%
3-New Digital Camera 16%
4-New Desktop Computer (Windows) 15%
5-GPS Navigation System for the car 11%
6-Sony PS3 10%
7-New Mobile Phone 9%
8-New Digital Video Camera 9%
9-Microsoft Xbox 360 8%
10-Nintendo Wii 8%
Meanwhile the female view is;
1-Flat screen High Definition TV 33%
2-New Laptop Computer(Windows) 19%
3-New Digital Camera 18%
4-New Desktop Computer (Windows) 13%
5-New Mobile Phone 12%
6-New Digital Video Camera 11%
7-GPS Navigation System for the car 10%
8-Nintendo Wii 9%
9-Apple Laptop Computer 7%
10-TiVo or another DVR 6%
Though the Flat Screen High-Def TV topped all lists, another snippet of
information from the survey shows that only 2 plan to match their new
HD TV with a HD set-top box. Still many HD-TV’s now come built in with
High Definition tuners, add to this the fact that only a relatively
small amount (though increasing rapidly) of free to air or cable
television is in HD form.
On the gaming front it is interesting to note that the Microsoft Xbox
360 only creeps into the male top-ten whilst the Nintendo Wii gains a
few positions with the female demographic.
It seems that global warming will be boosted this Christmas as the new digital lifestyle products hit the power grid.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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