We all want to go High Definition

Mike Bantick
Friday, 12 October 2007 05:24

Your IT - Entertainment

A new survey of American consumers gives a glimpse of modern Man's digital wants.

Digital Life America surveyed 1200 U.S consumers over 18 Years old.

The results indicate that three in four are after a digital lifestyle product in the Santa Sack this year. Flat Screen High Definition TVs top the list

The overall wish-list top ten is structured thus;

1-Flat screen High Definition TV                  35%
2-New Laptop Computer(Windows)           20%
3-New Digital Camera                                  17%
4-New Desktop Computer (Windows)        14%
5-GPS Navigation System for the car         10%
6-New Mobile Phone                                   10%
7-New Digital Video Camera                         9%
8-Nintendo Wii                                               9%
9-Sony PS3                                                   7%
10-Blu-ray or HD-DVD High Definition DVD player 6%           

The Apple iPhone was ranked #15

When the list is broken down by gender, some slight differences creep into view;

The top ten wish-list for men are;

1-Flat screen High Definition TV                  37%
2-New Laptop Computer(Windows)           21%
3-New Digital Camera                                  16%
4-New Desktop Computer (Windows)         15%
5-GPS Navigation System for the car          11%
6-Sony PS3                                                  10%
7-New Mobile Phone                                      9%
8-New Digital Video Camera                          9%
9-Microsoft Xbox 360                                    8%
10-Nintendo Wii                                              8%
   
Meanwhile the female view is;

1-Flat screen High Definition TV                  33%
2-New Laptop Computer(Windows)            19%
3-New Digital Camera                                   18%
4-New Desktop Computer (Windows)         13%
5-New Mobile Phone                                    12%
6-New Digital Video Camera                        11%
7-GPS Navigation System for the car          10%
8-Nintendo Wii                                                9%
9-Apple Laptop Computer                              7%
10-TiVo or another DVR                                6%

Though the Flat Screen High-Def TV topped all lists, another snippet of information from the survey shows that only 2 plan to match their new HD TV with a HD set-top box.  Still many HD-TV’s now come built in with High Definition tuners, add to this the fact that only a relatively small amount (though increasing rapidly) of free to air or cable television is in HD form.

On the gaming front it is interesting to note that the Microsoft Xbox 360 only creeps into the male top-ten whilst the Nintendo Wii gains a few positions with the female demographic.

It seems that global warming will be boosted this Christmas as the new digital lifestyle products hit the power grid.