Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Another PR gaff, or clever use of viral marketing? Sony have come under the spotlight of the world’s media again with a new PlayStation 3 advert supposedly glamorising violence banned in the UK.
The ad in question was shown on Yahoo and British Telecom websites and features the PS3 slogan “This is Living” and the Kovac character from a previous series of PS3 commercials.
In the advert Kovak is holding a knife and gun with associated text cryptically announcing "You on my side? Listen up I've killed for less. The music plays Puccini in my head."
On the Yahoo website potential viewers needed to provide a date of birth to “prove” they were over 18 years of age.
Unfortunately for Sony, the UK Advertising Standards Authority saw through this flimsy age protection; “We considered that there was an underlying tone of violence in the ad and we were concerned that the images of Kovac holding the knife and the gun, in conjunction with the text, 'You on my side? Listen up I've killed for less..." could be seen to glamorise violence or anti-social behaviour. We asked Sony to amend future internet ads where the content could be seen to condone or glamorise violence or anti-social behaviour.”
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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