HD DVD claims first place in race to 100K players sold in US

Stan Beer
Wednesday, 18 April 2007 14:30

Your IT - Entertainment

On the first anniversary of HD DVD hardware and movies sold to consumers, the North American HD DVD Promotional Group claimed today that sales of dedicated HD DVD consumer electronics players reached more than 100K units sold in the United States, ahead of Blu-ray.

This figure does not include sales of HD DVD PC drives or the Xbox 360 HD DVD player, which the group says are also selling strongly. 

As the first to bring CE player prices down below the US$400 mark, Toshiba is hearing encouraging news from retailers, according to the company.

“Toshiba remains committed to drive sales with strategic pricing and marketing to complement the rapid market adoption of HDTVs,” said Jodi Sally, vice president of marketing, Toshiba America Consumer Products. “Retailers are showing a significant increase in sales volume this month so far.  On Amazon.com, our HD DVD players continue to rank among the top ten best sellers of all DVD players, which says a lot about how consumers relate to price.”