Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
US wireless carrier Sprint Nextel has issued a strong challenge to Apple's iTunes service, offering mobile phone downloads at a price matching 99 cents. The service, which begins in early April, will apply to the 1.5 million songs in the Sprint Music Store library.
While the service does not provide quite the
extensive range of Apple's iTunes, it offers something that Apple
doesn't - downloads on the fly from any location within mobile phone
range.
The Sprint move turns up the heat on Apple, which has insisted that its
upcoming iPhone will not include a resident version of iTunes. Apple's
VP iPod products Greg Joswiak at the iPhone unveiling in January said:
“iTunes was designed to exist on the Mac and PCs. That’s where the
music should live.” Apple may want to rethink that strategy in light of
the Sprint move.
Beginning in early April, the Sprint Music Store will offer songs at $
0.99 - the lowest rate available for over-the-air song downloads
purchased in the United States. This price applies to every song in the
Sprint Music Store's library of more than 1.5 million songs.
The Sprint Music Store provides songs from major producers including
EMI Music, SONY BMG Music Entertainment, Warner Music Group and
Universal Music Group as well as thousands of independent labels
distributed by Groove Mobile and IODA. Groove Mobile also powers the
Sprint Music Store. The new per-song rate is available to Sprint
customers with any Sprint Power Vision data plan.
Sprint will also offer another music focused plan, which will include
commercial free radio stations and a mobile music video channel from
Sprint TV. In light a recent announcement from AT&T and Napster,
which offers a bundling mobile phone deal with unlimited free music
downloads for one year, the mobile music downloads market has heated to
a level which may cause Apple some discomfort just three months out
from the US launch of iPhone.
David Bass
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