Retailers, business advised: Focus on your consumer
It's a tough market for Australian businesses, particularly retailers, as they feel the negative effects of difficult economic times, and with a recent survey by IT giant, IBM, revealing that consumers are still exercising frugality in their purchasing decisions.
Facebook tops six billion Aussie visits
Like the rest of the world, Australian consumers have taken to Facebook in huge numbers, with more than six billion Aussie consumer visits to the social network last year, and despite new research revealing they are wary of brand engagement via social media platforms.
Cloud computing becoming mainstream; mobile computing boosted by cloud services; and social networking - also a cloud based service - are tipped to drive, rather than support changes in business processes in Australia in 2012.
