What can a name do for a new device?  Successfully sink it or enable it to swim?  Sony today unveiled the new name for the PlayStation Portable gaming device.  The Vita graced the show stage of the Electronic Entertainment Expo today in Los Angeles.  Here are the details and specifications of the new device, there really is not much missing here.

In the looming shadow of the NGP (Next Generation Portable) Sony has decided to shift some current PlayStation Portable devices (PSP) by dropping the RRP by almost a third.

No it is not the NGP (Next Generation Portable), nor the PSP 2, it actually isn’t even the PlayStation Phone, but it will be a phone from Sony, capable of running PlayStation games without having your fingers get in the way.  It is the Sony Ericsson Xperia PLAY, and it will be available in March.

There is another digitised war a-brewin.  And as is nearly always the case lately, Sony and Apple are involved.  The Sony hierarchy are miffed about Apple’s blocking of an e-book app that bypassed iTunes content delivery mechanism, and from here the battle has escalated to the point where Sony may pull its vast catalogue of music content from iTunes.

Wait a minute, how can this be?  The industry slumps yet all players say they had a great year.  Obviously you can do anything with numbers.  Sony reports strongest platform results for the Australian video-game industry.

Sony has unveiled its foray into bringing a PlayStation branded experience to owners of Android based mobile devices.  PS Suite will have you playing PlayStation classics on your mobile phone or tablet.

Can Sony resurrect the PlayStation Portable?  Today the electronics giant gave out details of the true successor to the PSP dubbing the PSP 2 the “Next Generation Portable” NGP.  Will it be enough to make inroads into the hype developing around the impending Nintendo 3DS?  Well it will certainly give pause to prospective purchasers.

The iPhone hit has launched itself at the console market.

Razer, prolific producer of gaming peripherals has turned its hardware eye to the handheld gaming market.  At CES this past week the company announced the Switchblade, an Intel Atom powered, full keyboard gaming machine on the go.  Will this be perfect for WoW on the go?

Ubisoft is set to launch Michael Jackson The Experience.  Yep, do the Moonwalk in front of Kinect, or PlayStation Move cameras, or rip up the dance-floor old-school motion control way with the Wii.  The full track list includes Thriller, so we can all recreate the YouTube video from the Philippines jail at home.