ITWire

Online search and online directories continue to attract advertisers at a rapid rate while advertising in the print directories market erodes further. In the 12 months to June this year, Australian online search and directories advertising grew 23 percent to hit $1.4 billion in total revenue, with Google still the overwhelmingly dominant player.

Australian small businesses are increasingly looking to the online marketplace to find new ways of promoting and selling their products and services, but when it comes to leading the way it's the women not their male counterparts, in greater number, who are biting the bullet and embracing the opportunities offered by the social media networks and other online channels.

Telecoms companies will increasingly rely on online platforms to deliver customer service as the huge growth in the smartphone market and rise in mobile broadband traffic places an unsustainable burden on existing telco customer service infrastructure.