Two U.S. researchers are speculating on the popularity of the new field of neuromarketing, which is a high-tech way for marketers to find out what consumers like or dislike. A brain scan may show one day that you have an unconscious attraction for a recently introduced beer or for an up-and-coming presidential candidate.

Danish researchers wanted to find out if religious people think they are really talking to a real entity ('God') or a fictitious one ('Santa Claus'). MRI scans to the prefrontal cortex in the brain were the key to their conclusion.

Scientists at IBM Research in collaboration with Stanford University have demonstrated magnetic resonance imaging with volume resolution 100 million times finer than conventional MRI.

U.S. research finds that some married couples were still romantically in love 21 years after first getting married. They discover the honeymoon never ends for some couples!

A University of California (LA) study shows that middle- to older-aged adults who already know how to surf the Web, are getting much more exercise in their brains than their counterparts with no Internet experience. That’s good news for keeping down dementia especially as we grow older!

British researchers at Cambridge University have used brain scans, for the first time, to see differences in the brains of OCD patients when compared to the brains of people without the psychological brain disorder. Such brain scans could one day help to earlier and more accurately diagnosis obsessive-compulsive disorder in humans.

In what scientists call “complicated grief,” a UCLA study shows through brain scans that some women have an inability to resume a normal life after the death of a loved one.

A Carnegie Mellon University study shows that multitasking (especially cell phone use) while driving negatively affects the performing of all the tasks but especially degrades the ability to drive.

Stanford University researchers have performed the first imaging study of the brain with respect to two coping methods for the regulation of human emotion. They used scenes of “surgical procedures, vomiting and animal slaughter” to induce disgust. And, it worked!         

Researchers at the University of California, Berkeley, are using computerized brain scans to “reconstruct a picture of a person’s visual experience”—that is, a rudimentary ability to read minds.