The biggest single challenge facing Google in Australia this year will be advertisers' lack of strategies to embrace advertising on mobile devices, according to the head of Google ANZ, Nick Leeder.

The Australian mobile advertising market has grown by 38 percent over the last four months, a study revealed, with Australians being the most receptive to mobile ads globally.

  Leadership in mobile advertising is likely to shift away from Europe and North America to Asia and Africa.  

Digital advertising expenditure is predicted to overtake TV and newspaper advertising in Australia within three years.

Marketing services provider Salmat has formed a joint venture, Roamz with Australian "e-entrepreneur" Jonathan Barouch designed to deliver location specific information to users of mobile devices.

The ACCC has instituted legal proceedings against Optus over its use of the word 'unlimited' in relation to its prepaid mobile services. This comes as no surprise to iTWire.

The US Federal Trade Commission has given the go-ahead for Google's acquisition of mobile advertising company AdMob.

The global GSM Association has teamed up with Internet measurement company, comScore to come up with a system for tracking the performance of mobile advertisements that, if adopted worldwide, could give the mobile advertising market a significant boost.

Don't believe what you may have seen elsewhere: Gartner's figures don't say Apple owns 99+% of the mobile applications market.

Apple has acquired mobile advertising company Quattro Wireless. The price tag was reportedly $US275 million.