Global technology media company, TechTarget, has established a Sydney-based Australian subsidiary and direct business operations in Australia as it looks to ramp up its ANZ business after 12 years operating in partnership with other companies.

Global messaging technology provider, Retarus, has released a new version of its WebExpress, multi-channel communication platform, that now facilitates users posting messages on social media networks, including Facebook, LinkedIn, Twitter and Xing.

Another sign of HP's determination to move away from hardware and further into the higher-margin worlds of software and services can be seen in the announcement of Smart Marketing Suite.

Hundreds from Australia and New Zealand are connecting to redefine Customer Engagement

A marketing executive is advocating development for mobile devices should come first, with conventional web browsers taking a back seat.

What better way to generate some publicity than by having a treasure hunt with valuable Android-powered smartphone goodies courtesy Huawei up for grabs through clues posted on Facebook and your own on-site sleuthing and search skills.

What do you get if you mash together a web-based booking system for service-based business with an operation that specialises in 'last minute' offers to clear unsold appointments?

ACMA, Australia’s Communications and Media Authority, has released an important report that will hopefully mean truth-in-advertising from telcos at last, with ACMA explaining why it has been so ineffective to date.

Sensis has released the results of a survey of social media usage, saying it shows that Australian businesses have yet to take social media seriously, but must do so given its popularity with consumers. A Nielsen report issued last week came to a very different conclusion.

A study of business social media usage has found more than 70 percent spend at least 10 percent of their marketing budget on social media and that, rather than re-allocating funds from other marketing activities, they are now increasing their marketing budgets.