Second Suicide as Google drops bomb on Lively avatars

When Google launched a real time interactive 3D avatar world called Lively it promised the ability to express yourself in a more fun way. So why is it now dropping a bomb on Lively users by committing Second Suicide?
 

Lively Google launches 3D me-too-avatar-world

Google has launched Lively, an immersive 3D world populated by avatars and which lets you create your own space in which to chat. Sound familiar? So just what is Google doing jumping aboard the Second Life bandwagon?