E-tail entrepreneur Kogan slices brand name prices

Although Ruslan Kogan has taken his surname and turned it into a brand name, there’s clearly plenty o’ cash to be made from selling existing top brands at competitively low prices, with Kogan promising “up to 46% off” retail pricing on brands like Apple, HP and Dr Dre.
 

About a boy called Facebook, about a girl called Like: ESPN?!

Some parents want to go to great lengths to give their children unique names, with an Israeli couple potentially winning the award for the most oddly original name of all time, symbolic of love and a like of Facebook all at the same time.
 

iPhone brand showing strength in Australia

A marketing research firm says iPhone is one of the strongest mobile phone brands in Australia, and almost certain to increase its market share in 2010.
 

Australia, NZ amongst worst for online brand attacks

Australia continues to rank as one of the top ten countries worldwide to suffer online brand attacks, and while Colombia and France have dropped off the chart completely, New Zealand and Brazil have entered the list for the first time, according to a new report on worldwide fraud released today.
 

Vodafone plans a new marketing message -UPDATED

"Make the most of now" has been Vodafone's global marketing mantra for some years. And customers will have to make the most of it now, because it's being dumped in favour of "Power to you."
 

Auto toolkit phishing attacks continue to rise

The use of automated phishing toolkits continues unabated, with the number of phishing URLs generated using the toolkits soaring to 63 percent in July, an increase of 150 percent.
 

Amazon and Wikipedia phactor Phorm out of the privacy equation

Even if the UK Government is not going to stop Phorm spying on Internet users on privacy grounds, it looks like some of the biggest brands on the Web will.
Tags: