Although any official Apple TV or iTV launch looks like it will be months, if not a year or more away, the buzz around any actual Apple branded television has heated up after an alleged former Apple employee spilled an alleged secret.

Barely two days into 2012 and the first report of an upcoming Apple event had arrived, mysteriously heralding not an iPad 3 nor possibly any iPhone 5, but instead a “media related” announcement.

Steve Jobs famously described Apple TV as a "hobby". Is OS X being relegated to similar status?

Apple is predicting the sale of the one millionth second-generation Apple TV will happen this week.

Much of the excitement around iOS 4.2 concerns the arrival of new functionality. But the update also includes a shed-full of security fixes, especially for the iPad. Apple has also updated the software for the current-model Apple TV.

It's been a while coming, but iTunes Store customers in Japan can now rent or buy movies.

It’s that time of the year again, with Apple launching a new Apple TV, new iPod Shuffle, iPod Nano, iPod Touch, a new social-music-network-aware iTunes 10 and the new iOS 4.1 with several bug fixes, all available either now, within the week or in the Apple TV’s case, by month’s end.

Apple has never been scared to kill off products - even when they seem to be successful. When the iPod nano was introduced it resulted in Apple killing off its highest selling line - the iPod Mini. So, with iPod sales in decline, will Apple put the axe to the goose that has laid so many golden eggs?

Apple has sent out invitations to a “special event” on the 1st of September at which a new Apple TV, a new Facetime compatible iPod Touch, 99c TV show rentals and presumably “one more thing” are set to be unveiled.

Rumours have been circulating about an updated Apple TV for some time. They're getting more specific, and suggest the new device (supposedly to be called iTV) is significantly different to its predecessor.