There is huge untapped potential for Facebook to get a new source of revenue from social advertising, according to research by a marketing expert from the prestigious MIT Sloan School of Management.

  If Facebook thought they were under public scrutiny previously, they ain't seen nothing yet.  

The Australian international advertising technologies commercialisation specialist company, the Ventures in Digital Media (ViDM) Group, has appointed a new CFO and company secretary.

The biggest single challenge facing Google in Australia this year will be advertisers' lack of strategies to embrace advertising on mobile devices, according to the head of Google ANZ, Nick Leeder.

Microsoft has been granted a patent for a system that generates pedestrian routes taking into consideration a wide range of factors.

Reports are suggesting that Facebook is poised to make its first move into the mobile advertising space, possibly by inserting its sponsored stories adverts – which highlight a user’s friends’ interaction on the social network with various brands – into a user’s mobile news feed.

Following the recent launch in Australia of two NFC capable BlackBerry smartphones, Research In Motion has teamed up with Sydney NFC specialist Tapit to promote the use of NFC in phones.

With a rapidly growing and maturing tablet market, the Australian Interactive Media industry Association has released guidelines for advertising on table devices which details opportunities and best practices for creating and selling ads on the devices.

Smartphones like the iPhone and Blackberry now dominate the soaring mobile advertising market as Australians reportedly become increasingly comfortable receiving ads on their mobile devices.

For some considerable time there have been nay-sayers who remind us that Facebook users are not 'customers,' they are the 'product.'  With plans for an IPO, we now know what they are likely to be worth.