CEO Mike Klayko, said: "Brocade intends to compete aggressively for the virtualisation and cloud computing business in Asia Pacific because this region is so important to our company's long-term growth strategy. We believe we have a highly differentiated offering in the ethernet fabric space that is based on a 15-year heritage of technical innovation and experience in building the world's most mission-critical data centre networks."
Under the evaluation program, eligible Brocade customers in Asia Pacific will have access to Brocade ethernet fabric and other cloud-infrastructure products and support from Brocade for test and evaluation at no cost with the option to purchase from a preferred Brocade partner.
Jason Nolet, vice president of the Brocade Data Centre and Enterprise Networking business, told ExchangeDaily: "Customers can try our ethernet fabric products and virtual clusters with no obligation, run then in the labs for 90 or 120 days without the need for even a placeholder purchase order being required. It is a way to seed the market and hopefully get as many people to appreciate the technology as possible."
He added: "Most of that $100m will go on the equipment we will be making available for these evaluations.
Brocade is also planning a series of executive-level roundtable meetings called 'The Executive Cloud Study Program' aimed at regional IT executives and CIOs to be hosted at the Brocade campus in Silicon Valley. "These executive forums will feature distinguished speakers and panellists from the leading Silicon Valley companies who are focused on the cloud and virtualisation markets, Brocade said.
Also planned is a technology workshop series called 'How to Reach the Cloud with Brocade Ethernet Fabrics' designed to provide network architects and administrators with technical information on how to build virtualised data centres using cloud-optimised networks. Brocade plans to host these half-day workshops at no cost to selected attendees in multiple countries and cities with the series planned to kick-off in May.
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