Home Storage Cloud Computing Brocade makes $US100m ethernet fabric push in Asia Pacific

Brocade has announced a number of investments in the Asia Pacific, including a $US100m program to enable potential customers to easily evaluate its ethernet fabric data centre network technology.

Ethernet fabric is billed as "a new category of networking technology that is purpose-built for virtualisation and cloud-optimised data centres." Brocade sells it as Brocade VCS technology, implemented in the Brocade VDX 6720 data centre switch, claimed to be the first ethernet fabric product to hit the market.

CEO Mike Klayko, said: "Brocade intends to compete aggressively for the virtualisation and cloud computing business in Asia Pacific because this region is so important to our company's long-term growth strategy. We believe we have a highly differentiated offering in the ethernet fabric space that is based on a 15-year heritage of technical innovation and experience in building the world's most mission-critical data centre networks."

Under the evaluation program, eligible Brocade customers in Asia Pacific will have access to Brocade ethernet fabric and other cloud-infrastructure products and support from Brocade for test and evaluation at no cost with the option to purchase from a preferred Brocade partner.

Jason Nolet, vice president of the Brocade Data Centre and Enterprise Networking business, told ExchangeDaily: "Customers can try our ethernet fabric products and virtual clusters with no obligation, run then in the labs for 90 or 120 days without the need for even a placeholder purchase order being required. It is a way to seed the market and hopefully get as many people to appreciate the technology as possible."

He added: "Most of that $100m will go on the equipment we will be making available for these evaluations.

Brocade is also planning a series of executive-level roundtable meetings called 'The Executive Cloud Study Program' aimed at regional IT executives and CIOs to be hosted at the Brocade campus in Silicon Valley. "These executive forums will feature distinguished speakers and panellists from the leading Silicon Valley companies who are focused on the cloud and virtualisation markets, Brocade said.

Also planned is a technology workshop series called 'How to Reach the Cloud with Brocade Ethernet Fabrics' designed to provide network architects and administrators with technical information on how to build virtualised data centres using cloud-optimised networks. Brocade plans to host these half-day workshops at no cost to selected attendees in multiple countries and cities with the series planned to kick-off in May.

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Stuart Corner


Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.






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