The VinSuite platform, of which VINx2 is an integral component, leverages Cloud computing that enables wineries to sell more wine by streamlining the many complications of disparate software platforms. In Australia and New Zealand, Vinx2 will be offering the Direct-to-Consumer (DTC) modules, which make up the VinSuite platform, beginning the first quarter of 2014. This includes an eCommerce (online cart) to create more sales, Point of Sale (POS) making tasting room sales simple and easy, and a Wine Club and Customer Relationship Management (CRM) solution to help wineries of all size maximise profits by staying in touch wit their most loyal fans.
“We know the sales of wine online is a rapidly growing market. Dan Murphy’s, for example, has an expanding online footprint and just this week the ‘e-tailer’ Vinomofo was awarded by Deloitte for 1,723% revenue growth over three years. Wineries of all sizes can capitalise on their online sales potentialand VinSuite provides the perfect platform to do that”, said Joshua Abra, Director of VINx2.
A survey conducted by VINx2 of more than 100 Australian and New Zealand wineries revealed some 70% of wineries have an online shopping presence but 71% said they didn’t have a smartphone or tablet friendly website. With the VinSuite eCommerce solution wineries can sell direct to their customer base via the website or wine club and leverage a shopping cart that works equally well on a laptop as it does an iPhone.
“Another way eWinery Solutions is increasing wine sales is the ability to automatically email customers after they’ve abandoned a shopping cart on your website. You can entice them come back and complete the purchase with a coupon or other offer. The recovery rate of these previously lost transactions has been averaging 13%. That alone pays for your entire online presence cost” said Dick Kline, CEO of eWinery Solutions.
The VinSuite Club and CRM is tailored specifically for the wine industry, and is intended to make selling simple and productive. Surprisingly, more than 62% of survey respondents said they didn’t operate any form of Wine Club. Those that did cited the difficulty in managing their customer lists as the main reason for the club's poor performance.
VINx2 has been offering its Cloud based production software to the wine industry since 2007 and has an established presence in 6 countries. Since 2003, eWinery Solutions has been a leader in providing easy-to-use software systems for the wine industry, with over 600 winery customers worldwide, including Treasury Wine Estates and Mollydooker in Australia.
For more information about eWinery Solutions please contact Ron Scharman at +1 (707) 253 7400.