Customers of local payment gateway eWAY experienced a collective revenue spike of more than 200 percent during the 24 hours of Click Frenzy.
The boost in revenue indicated a strong demand from consumers wanting to beat the crowds and find bargains online in the lead up to Christmas. Shoppers purchased almost $1,500,000 worth of goods in the 24 hours between 7pm on Tuesday 20th November and 7pm Wednesday 21st November 2012 from Click Frenzy merchants using the eWAY payment gateway.
This was a 240 percent increase from the same time the previous week, says eWAY, which compiled the statistics from a list of its customers which are also Click Frenzy merchants. The number of transactions during the 24 hour period also ballooned by over 285 percent to over 14,000, compared to the same period the previous week.
eWAY customer brandsExclusive, an online retailer selling clothing, accessories and homewares also experienced significant uptake through its involvement in the sale.
“We saw strong increases in traffic throughout the 24 hour period with a spike in new members joining our site as well as a lift in unique visitors. The traffic and revenue figures over the 24 hour period were very promising and we would definitely consider participating again.” said Daniel Jarosch, Co-Founder and Managing Director of brandsExclusive.
eWAY’s other Click Frenzy merchants include retailers in consumer electronics, outdoor gear and fashion such as Anaconda, Shaver Shop, Ezy DVD, Katie’s and Camera House.
Matt Bullock, CEO of eWAY believes the numbers are indicative of strong consumer purchasing habits in the lead up to Christmas.
“We always see an increase in volumes in the lead up to Christmas, but Click Frenzy has pushed online sales to the next level,” said Bullock. “While our merchants participating in Click Frenzy have benefited, it has also has a positive impact on many other online businesses, with overall sales volumes spiking over the frenzy period. I see the huge interest in Click Frenzy as an example of how strong Australian eCommerce really is.”
Click Frenzy is modelled on the phenomenally successful Cyber Monday in the US, an event for online retailers to capitalise on the Thanksgiving Holiday ‘Black Friday’ phenomenon which has become the biggest retail sales day on the US calendar. Cyber Monday is the biggest online sales event in the US and has grown significantly every year.
eWAY is Australia’s leading online payment provider, allowing online businesses to accept secure credit card payments 24/7 from customers around the world. eWAY consistently develops and implements cutting-edge technology with the goal of making eCommerce as simple as possible for merchants and their customers. eWAY was established in 1998 in Australia, by CEO and founder Matt Bullock, it now has 12,000 customers with a further 350 added each month. www.eway.com.au
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