Digital business analysis firm comScore recently issued its annual report showing a record $32.6 billion in U.S. online holiday sales in 2010, representing a 12 percent increase from the previous year. Thousands of companies running their business on NetSuite Ecommerce, however, were able to boost sales at twice the national average pace as highlighted by comScore, and significantly higher than the 2.3 percent increase in 2010 U.S. holiday sales as forecasted by the National Retail Federation. This tremendous growth was fueled by a 21 percent increase in orders and a 31 percent increase in page hits seen by NetSuite Ecommerce companies in a year-over-year comparison. This data set reflects thousands of NetSuite customers ranging from manufacturers and wholesale distributors to pure-play Ecommerce providers representing hundreds of millions of dollars in transactions.
NetSuite's cloud-based Ecommerce platform and the advantages of a single integrated business management suite were key contributors to the gains. Superior self-service options, a 360-degree view of the customer and streamlined order management, are only a few of the superior functionalities that enabled NetSuite customers to grow faster than their counterparts during this holiday season without increasing costs to match. Lower maintenance and implementation costs, due to NetSuite's cloud delivery, helped those merchants retain more of what they earned during the fast-paced holiday sales season.
"While NetSuite has always helped Ecommerce merchants grow quickly and efficiently, even I was blown away that our suite allows customers to grow at double the rate of this already fast growing industry," said Andy Lloyd, NetSuite general manager of Ecommerce products. "These results highlight the power and flexibility the NetSuite cloud offers daily to thousands of companies worldwide."
comScore press release "U.S. Online Holiday Shopping Season Reaches Record $32.6 Billion for November-December Period, Up 12 Percent vs. Year Ago" dated January 5, 2011
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