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StayinFront Adds On-Demand CRM Option for Life Sciences

StayinFront, Inc., a leading global provider of CRM and decision support solutions, announced today the introduction of StayinFront EdgeRx, a revolutionary new On-Demand CRM and Analytics solution developed specifically for pharmaceutical companies.

StayinFront EdgeRx draws on StayinFront’s 20 years of industry leadership in driving innovative life sciences CRM technology. That expertise has been extended to on-demand CRM solutions so that pharmaceutical companies can now benefit from an offering that is rich in functionality, fast to deploy, agile in the field and complete with uncompromised analytics.

StayinFront EdgeRx provides the clarity field sales teams need to more effectively manage their territories and for sales managers to measure, respond and coach their teams for improved productivity and overall results. Key features include targeting, call planning and execution, sample inventory tracking, coaching and field activity reporting and integrated analytics. StayinFront EdgeRx also includes comprehensive hosting services, automatic upgrades, web-based training and the option to add support services such as help desk.

“We’re excited to introduce StayinFront EdgeRx in Australia as it makes pharmaceutical CRM so much easier. It can be deployed and implemented quickly, reduces costs and provides sales and marketing teams with all the functionality they need to drive market share,” said Kerrie-Anne Turner, Vice President APAC and Managing Director Australia for StayinFront.

StayinFront EdgeRx is highly scalable and accommodates multiple roles such as primary care, specialty care, key opinion leaders, medical science liaisons and institutional sales. The system also allows administrators to easily make changes, saving time and money in IT supervision and maintenance.

StayinFront EdgeRx can be accessed by users online or offline and unlike basic browser applications; it works, looks and performs like a desktop application, offering superior user experience and performance.

Dale Hagemeyer, Managing Vice President - Gartner Industry Advisory Services, added, “We’re seeing that one size doesn’t fit all for global pharmas and that often a combination of on-premise and SaaS provides the greatest value across the various markets. Greater flexibility is also super-critical as the kind of customisation done two to three years ago is rarely done or even necessary with some of the latest tools. Similarly, the role of ‘software vendor only’ is giving way to new support service models that combine the ability to tailor specialised and tiered support services backed by deep industry expertise.“

For more details about StayinFront EdgeRx or to experience an online demonstration, please visit stayinfront.com.

About StayinFront

For over 20 years, StayinFront has been a global leader in the development, delivery and support of leading CRM and decision support tools. From new products such as Edge and Web Detailing to the full suite of online and offline solutions, StayinFront’s innovative technology helps increase sales force effectiveness while delivering robust performance and flexibility. On-demand or on-premise, StayinFront provides the rich functionality, fast deployment and easy to use tools that your teams need to sell more and manage better.

StayinFront has been chosen globally as a strategic partner by many of the world’s top life sciences, consumer goods, financial services and business-to-business companies and StayinFront solutions have been implemented in over 65 countries in 25 languages.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com .

For further information please contact:

Linda Mathieson StayinFront 02 9900 1111

Shuna Boyd BoydPR 02 9418 8100

Note to editors: Copyright 2010. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

 

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