WALL-E, Disney team up with NASA to spark imagination

William Atkins
Thursday, 19 June 2008 02:31

Science - Space

“Well, the cleanup program failed with the exception of this one little robot and he's left on Earth doing his duty all alone. He doesn't know he can stop working. But it's not a story about science fiction. It's a love story, because, you see, WALL•E falls in love with EVE, a robot from a probe that comes down to recover the last plant left on Earth, which curious little Wall-E has picked up. He absolutely falls in love with her.”

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A thirty-second public service announcement has been made by Disney featuring WALL-E for NASA's television channels and Web site. It features NASA’s website.

WALL-E, the robot, will also be highlighted on NASA's Kids' Club page.

In addition, Disney has designed a "movie surfer vignette" about WALL-E that shows the parallels in science and technology between the movie and NASA's programs. The short video will be shown on the Disney Channel in June 2008.

Mark Zoradi, president of Walt Disney Studios Motion Pictures Group, said, "All of us at Disney are delighted to be working with NASA in their educational and public outreach efforts to teach schoolchildren about space exploration, robot technology, and the universe they live in. WALL-E is one of the most lovable and entertaining characters that Pixar ever has created, and he is the perfect spokes-robot for this program. Disney-Pixar's WALL-E takes moviegoers on a thrilling and imaginative journey into outer space, and now the film's title character will be able to stimulate imaginations further through these efforts." [NASA]

To view the new WALL-E public service announcement and learn more about NASA and agency programs, go to: http://www.nasa.gov

For more information about Disney-Pixar's WALL-E, check out: http://www.wall-e.com