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The Center for Science in the Public Interest (CSPI) has told McDonald's that it plans to sue the fast-food chain if it does not stop using toys to market its Happy Meals because it thinks the practice is deceptive.

 


The June 22, 2010 press release CSPI to Sue McDonald's If It Continues Using Toys to Market Junk Food to Children states that 'Using Toys to Promote 'Happy Meals' Is Unfair, Deceptive & Illegal.'

CSPI is a nonprofit organization that investigates and reports on nutrition-based problems and concerns it sees in foods and drinks.

Its website states, 'Since 1971, CSPI has been a strong advocate for nutrition and health, food safety, alcohol policy, and sound science.'

According to the press release issued by the CSPI, '... using toys to lure small children into McDonald's is unfair and deceptive marketing and is illegal under various state consumer protection laws. CSPI today served McDonald's a notice of its intent to sue, fulfilling a legal requirement of several states in which CSPI might bring the lawsuit.'

Currently, McDonald's is advertising Shrek toys with its Happy Meals as part of the "Shrek The Third" movie.

Two of the toys are "Shrek," which features such phrases as 'I'm an ogre!' and 'I'm on it"; and "Puss In Boots", which says 'Fear me if you dare' and 'I gotta go.'

CSPI litigation director Stephen Gardner states, 'McDonald's is the stranger in the playground handing out candy to children. McDonald's use of toys undercuts parental authority and exploits young children's developmental immaturity'”all this to induce children to prefer foods that may harm their health. It's a creepy and predatory practice that warrants an injunction.'

Please read the CSPI news release in more detail for additional information on this subject of Happy Meals and the use of toys to advertise  food to children.

Page two talks about commentary from CSPI's executive director.

 

 

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William Atkins

William Atkins completed educational degrees in science (bachelor’s in physics and mathematics) from Illinois State University (Normal, United States) and business (master’s in entrepreneurship and bachelor’s in industrial relations) from Western Illinois University

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