In a press release from the Australian Skeptics announcing the advertisement , Dick was quoted as saying "Dick Smith Foods has funded this advertisement in the public interest, to ensure parents access unbiased, accurate advice from reputable medical sources. The Australian Vaccination Network is no such source."

The advertisement "warns parents that the AVN is spreading false claims including that vaccines contain toxic quantities of mercury, aluminium, and formaldehyde; that vaccines cause conditions such as autism, and that the AVN is providing incorrect information about the risks of childhood illnesses."  

The parents of four-week-old Dana McCaffery, who died from Whooping Cough in March, have welcomed the Skeptics' actions.

"We implore parents to access reputable sources for information about vaccination. We thank the Australian Skeptics for presenting this information, which informs parents about the risks of preventable illnesses, addresses fears of vaccines with proven evidence, and debunks common myths. It is vital all Australian governments act now and implement comprehensive education campaigns to fully inform parents about the importance of vaccination," said Toni and David McCaffery.

Obviously, a four-week-old will not have had an opportunity to receive the injection, but the disease would have been passed to the child by someone else already infected, someone much more mobile – someone who SHOULD have been immunised.

Australian Skeptics has also published a fact sheet offering a summary of the available scientific information on the matter.

In parallel news, a formal complaint against the Australian Vaccination Network has been lodged with the NSW Health Care Complaints Commission.