According to the Reuters’ article “UPDATE 2-US FDA warns over Diet Coke Plus nutrition claims,” the FDA suggested to the Coca-cola Company that "You should take prompt action to correct the violations” in order to avoid being fined and having other such legal actions taken against it.
Michael Jacobson, of the Center for Science in the Public Interest (CSPI), stated, “Fortification is dirt cheap and allows companies to charge more. People would be better off drinking water than Diet Coke Plus."
The Brand Republic article "Diet Coke Plus to target health-conscious consumers" was written when the soda was first introduced in the United Kingdom.
The March 22, 2007 press release for Diet Coke Plus is found at "Coca-Cola North America announces plans to launch Diet Coke Plus."
The press release states, "Coca-Cola North America today announced it will launch Diet Coke Plus™, a sparkling, calorie-free beverage with vitamins and minerals."
And, "In addition to providing great, refreshing taste, Diet Coke Plus is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium.eat Taste Has Its Benefits”
Katie Bayne, senior vice president, Coca-Cola Brands (Coca-Cola North America), stated within the press release, “Consumers, including Diet Coke drinkers, are increasingly looking for more beverage options, and we wanted to offer them the convenience of a calorie-free beverage that is a good source of several essential vitamins and minerals, and one that delivers on the great taste that they have come to expect from us.”