Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Most of us equate an increase in servers with increased power consumption. However, Macquarie Hosting, a division of Macquarie Telecom, claims its "green IT strategy" has enabled to it to increase servers in its data centre while reducing power consumption.
Macquarie Hosting today released preliminary data
on the results of its Green IT Strategy designed to improve efficiency
and reduce energy consumption in its data centre.
According to Macquarie, six months into the program the results showed
that although the number of customer managed servers had increased by
30% on the previous six months, Macquarie Hosting had reduced the
overall amount of energy consumption in its data centre by more than
10%.
The Macquarie Hosting Green IT Strategy focuses on utilising
energy-efficient servers and networking equipment (e.g. switches,
routers, firewalls), storage and solutions designed for managed
virtualisation as well as implementation of redesigned best practice
data centre infrastructure (e.g. air-flow efficient racks and cooling).
“Macquarie Telecom’s data centre accounted for around 90% of our
company power bill,” said Aidan Tudehope, Managing Director, Hosting,
Macquarie Telecom.
“Our analysis showed that a large corporate data centre can consume as
much as forty times the energy of a typical Australian office housing
100 staff.
“Medium to large businesses looking to reduce their carbon footprint
can make a significant impact by starting in the data centre, rather
than just switching off lights at the end of each day,” he said.
Macquarie Telecom claims it achieved the energy and associated cost
reductions through a structured approach to monitoring, measuring and
subsequently standardising the appropriate technologies to maximise
power and cooling efficiency within the data centre.
This approach has seen the data centre cooling power load reduced by 26% from this time six months ago, according to Macquarie.
The program also identified that in some areas, 80% of power
consumption in the data centre came from 20% of users while storage
accounted for as much as 30-40% of power consumption.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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