But the real innovation is that electricity generating dancefloor. The Daily Mail reports that the piezoelectric floor, using crystals and ceramics to create a charge as people pound on the floor, could provide as much as 60 percent of the club's energy needs. "...if you had loads of clubbers dancing vigorously" says Dr Earth.
The announcement has not gone down too well with the Sustainable Dance Club who dismiss the claim that his club is the world's first ecological nightclub. A brief statement at the SDC website says "Club WATT in Rotterdam will be first SDC when it opens on the 4th of September 2008. After that maybe London is next?"
'They are not sustainable in our rules' SDC spokesman Vera Verkooijenat told the Daily Mail "it's not only the nightclub, it's the whole organisation that should be sustainable.'
How has Dr Earth responded to this criticism, and should we take him seriously? Find out on the next page...