Nownes says that, based on his research, the political activities of a celebrity often makes headline news. This means that such news will tend to influence the opinion of the public with regards to the perception of that politician.
Nownes concludes in his paper, “The results provide support for this notion. Specifically, they show that celebrity political activity can indeed influence some citizens’ views of political parties. The results show also that celebrity political activity can affect citizens’ views of politically active celebrities.”
So, do you like or dislike George Clooney, Tom Hanks, Jennifer Aniston, Peyton Manning, and Jeff Foxworthy? Your view of such celebrities may influence you in how you perceive these politicians that they support.