Home Science Biology People trust those easily embarrassed

A September 2011 published study conducted at the University of California, Berkeley, found that if you embarrass easily, then people are more trusting of you.

Three Americans -- social psychologist Robb Willer, psychology doctoral student Matthew Feinberg, and  psychologist Dacher Keltner -- all from the University of California at Berkeley, were the three authors of this study.

Dr. Willer states, 'Embarrassment is one emotional signature of a person to whom you can entrust valuable resources. It's part of the social glue that fosters trust and cooperation in everyday life.'

Feinberg adds, 'Moderate levels of embarrassment are signs of virtue. Our data suggests embarrassment is a good thing, not something you should fight.'

The psychologists performed numerous experiments to prove their statement that embarrassment and trust go hand in hand.

The UC Berkeley article that discusses this research study states, 'Time and again, the results showed that embarrassment signals people's tendency to be pro-social.'

And Feinberg concludes, 'You want to affiliate with them more, you feel comfortable trusting them.'

The study's results were published in the online September 2011 issue of the Journal of Personality and Social Psychology, by the American Psychological Association.

Read more about this conclusion in the before-mentioned UC Berkeley News Center article: 'Easily embarrassed? Study finds people will trust you more.'





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William Atkins

William Atkins completed educational degrees in science (bachelor’s in physics and mathematics) from Illinois State University (Normal, United States) and business (master’s in entrepreneurship and bachelor’s in industrial relations) from Western Illinois University