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Study finds rumours stick in our memories
William Atkins
Monday, 11 July 2011 22:14
According to an Australian study, misinformation is never really erased from people's memories, even if the information is corrected later. Such a result implies the importance of getting it right the first time.
The authors of the study are Ullrich Ecker, Stephan Lewandowsky, Briony Swire, and Darren Chang, from The University of Western Australia.
They state that false information communicated to people will still have an effect on how the true information is interpreted by people, even when people understand that the false information is truly false.
Dr. Ecker says this effect is called the 'continued influence effect of misinformation.'
The Australian researchers studied over 160 undergraduate students. They were placed in groups of about 20.
They were then given a true story where some of the information was false. A later report on the story corrected this falsehood.
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