No. 1 Story

Cloud alliance sides with Optus on copyright

OzHub, the Macquarie Telecom-led cloud computing alliance, has come down firmly on the side of Optus over the copyright controversy surrounding Optus TV Now, warning that any moves to change the law "risk branding Australia a global luddite state."

read more

Study finds hot drinks make warm friends

Science - Biology

A U.S. study has shown that a steaming hot cup of coffee helps volunteers to describe a stranger in “warmer” terms than a iced coffee. So, if you are trying to win over someone, try it with a cup of hot chocolate.


The researchers used 41 undergraduate student volunteers. Each volunteer was provided a cup of hot coffee or iced coffee as they walked from the lobby to the laboratory where the experiment was to take place.

However, they were not told the beverage was part of the experiment.

Once in the laboratory, the volunteers were shown a list of personality traits from a fictional person.

The researchers then asked the volunteers to describe and rate the person as to how “warm” or “cold” they felt toward the person on a scale from one to seven.

The volunteers holding the hot cup of coffee described the imaginary person with much more favorable (“warmer”) descriptions than the volunteers with the cold cup of iced coffee.

However, the cold or hot drink did not change the answer the participants had when they judged other personality traits of the imaginary person—only whether the stranger was perceived as being “a warm person” or “a cold person.”

The researchers then performed another experiment using hot or cold therapeutic pads. See what happened on page two.



- sponsored feature -

The Death of Traditional BI: What’s Next?

How to Make Business Discovery Work for Your Business IP PABX BUYING GUIDE

Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more