
If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.
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William Atkins
Sunday, 09 March 2008 19:14
Finally, the subjects viewed the same second set of images while being scanned by the fMRI. Then, the researchers attempt to match the images to see which pair is most similar.
Their attempt to decipher the brain was correct 92 percent of the time for Naselaris (110 images out of 120) and 72 percent of the time for Kay (86 out of 120).
Mathematically, the scientists should have been able to “blind-guess” the correct answer in only 8 out of 1,000 tries, or 0.8 percent of the time.
Gallant stated, “We simply look through the list of predicted activities to see which one is most similar to the observed activity, and that's our guess.” [ScienceNow: “Seeing Through the Mind's Eye”]
The researchers caution, however, that the technique cannot presently reconstruct what someone has actually seen, only to identify photographs from a known set.
However, they forecast that some time in the future, scientists should be able to read one’s mind with respect to dreams and memories.
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