ITWire

Whilst it is almost identical in feature set and looks to the Toyota 86, the Subaru commands a higher price tag (around AU$ 37K) and obviously a little more online buying cred.

With just 201 cars available through to New Year, huge online demand temporarily stalled Subaru’s website, but after it went live around 12:45 AEST, the first online customer took just 20 minutes to complete the process, from choosing accessories, completing their contract and paying their deposit.

From 12:noon on the opening day of sales earlier this month (July 16th) Subaru's website traffic initially quadrupled with the first eight orders for the sports car initiated by 12:05.

50 BRZ’s were sold in the first 1.5 hours and the rest were gone by just on a quarter to four that afternoon (15:47).  Subaru has gone on to sell double the allocation of BRZ’s online.  

Now if you wish to order a BRZ it will be 2013 before you get behind the wheel of a right hand drive Australian model.

SPECS and PICS of the SUBARU BRZ on Page 2