Adobe says it is designed to help people make an impact online and across social networks — without requiring any filming or editing. Animated [still] videos can be shared via social media, email, blogs, and websites, by posting a single link, and can be viewed on more devices.
It is easy to use and contains story starters, examples and a ‘wheel’ of story ideas. It has 25,000 royalty free icons, 100,000 images, hundreds of animated themes and a selection of music.
A media demonstration showed it to be more of a consumer app than the professional products it sells.