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A new Windows based browser from Maxathon leverages AMD’s new accelerated processing unit (APU) to deliver significantly faster HTML5 video, especially in portable computing devices.

The company  believes it is first to write a browser that fully utilises the APU capabilities instead of just the basic x86 features.

PC Advisor UK states that Maxthon Cloud browser was a product “you should install and try today.”

It takes the IE and Chrome engines and overlays new features reducing CPU usage by up to 30% in HTML5 video playback. The APU approach cuts out the inefficiencies in using separate CPU (central processing unit) and GPU (graphic processing unit).

This has impact on the future of smart TVs as well where content may be delivered via APU optimised web browsers instead of the GPU.

Maxthon is calling the product a post PC-era browser designed to use the web with multiple devices and it currently has browsers for Windows, OS X, iOS, and Android. It removes advertisements with one click, has an e-reader mode and blocks pop-ups. It support ‘Do not track’, blocks malicious web sites, has private browsing and is search engine agnostic.

Opinion

With all the kerfuffle over privacy there seems to be a trend away from traditional browser and search engines to products like Maxthon Cloud and Blekko. My limited use shows its more about what interface you are used to and as it works across most platforms and stores your settings and favourites in the cloud may be worth a try.

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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