EISA awards are regarded as one of the most prestigious consumer recommendations that a product can receive. EISA’s members comprise 50 audio, mobile, video and photo magazines from 20 European countries.
According to the Awards panel, “The Panasonic LUMIX DMC-GH3 offers the best video quality of any combined still and movie camera in this price segment – and actually in some higher segments as well. It offers full manual as well as completely automatic video recording, making it ideal for in the field shooting as well as more formal situations. It's also a pretty handy stills camera with a full range of controls, making it an impressively flexible package. The Panasonic LUMIX DMC-GH3 is very popular with videographers partly because it is a very lightweight and rugged, weather-resistant camera that is serviced by a great selection of high-quality lenses.”
A camera is not complete without a lens. The Awards panel stated, “Panasonic offers a much smaller and lighter version of its kit lens, which has a smooth and silent operation mode and looks perfect fitted to the DMC-GH3 and DMC-G6 LUMIX cameras. The weight reduction of almost 200g and the improved Optical Image Stabilizer POWER O.I.S., both make this a much more user-friendly lens, while the seven-bladed aperture creates smooth out-of-focus highlights.”
I recently spent some time with photojournalists and a professional photographer, courtesy of Panasonic, becoming familiar with systems cameras.
I kept hearing the comparison between the new GX7and the ‘legendary’ GH3 – that the GX7 mirror-less system camera was a close competitor to the class leader. It is nice to see a prestigious EISA award given by working photojournalists reinforce this reputation.