Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.
Telecommunications networks have traditionally been built without much regard to their energy-efficiency. But as data volumes on these networks grow exponentially, the amount of energy being used to power the many components of these networks is also increasing, as is the cost of that energy.
The Minister Communications, Senator Stephen Conroy, has announced that the Government will provide $5 million to develop sector-specific ‘Digital Business Kits’ to help small to medium sized enterprises take advantage of the National Broadband Network.
It’s a sign of the times. Australia’s Interactive Advertising Bureau has launched a range of guidelines for advertising on social media.