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Desktops may be dead but that is a result of innovative hybrid/convertible tablets and all-in-one* replacements. Windows and Mac are very much alive.

*All-in-one (AIO) describes devices that have the computer electronics built into the screen casing similar to the very sexy and svelte iMac or Asus that has some good-looking Windows and Android variants.

According to Digitimes AIO is on the up to grow this category by 17.3% year on year to 15.6 million units.

A renewed interest in iMac will lead the increase leaving the remainder of manufacturers at only an average of 4.9% growth.

Opinion

These days it is all about price. AIO is the most cost effective desktop format. Little known assembler Quanta will make seven million units and Wistron three million, with the remainder spread over Pegatron and TPV-Inventa. These faceless OEM’s are how brand names get the economies of manufacturing scale.

I am not sure why Digitimes attributes the growth leader to iMac unless it has information about new models that we are not privy to.

In other news, notebooks had a huge drop of nearly 20% in July reflecting consumers waiting for the new Intel Haswell Core and Silvermont Atom models that are not expected to be readily available until late September.

Chromebooks, a relatively new category, managed 300,000 units or about 1% of total notebook shipments.

My retail sources confirm that sales of desktops are very poor and there is a general trend to wait for the new processors.

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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