VeCommerce Identifies Contact Centre Industry Veteran For Global Marketing Manager Appointment

Wednesday, 14 February 2007 10:13

VeCommerce, one of the world’s leading innovators in the provision of voice self-service and speaker verification solutions, has announced the appointment of contact centre marketing specialist, Martyn Riddle, as global marketing manager based in Sydney.  The appointment comes at a time when the organisation is witnessing considerable success for its innovative speech recognition solutions both in Australia and in overseas markets. Riddle joins VeCommerce with ten years’ experience in the contact centre and help desk technology industries and will be responsible for managing corporate, partner and alliance marketing and working closely with the company’s offices throughout Australia, New Zealand, the US and UK in the expansion and implementation of market development and communication programs.
 
Most recently, Riddle was a marketing consultant at contact centre solution specialist, Aspect Software, where he designed and executed the marketing communications strategy and led the company’s local launch following the merger of Concerto Software and Aspect Telecommunications in 2005.
 
Previously, Riddle established the Asia Pacific marketing operations of FrontRange Solutions, a CRM application and service management specialist company.  In his role as Asia Pacific Marketing Manager, he coordinated product management, launched the organisation’s regional channel partner program, and established strategic partnerships with both IBM and Microsoft. Previously, he was Director of European Marketing for FrontRange Solutions based in the UK.
 
Riddle has also worked as Market Development Manager for the INS Group, an international hi-tech business development consultancy assisting US start-up organisations establish their operations in Europe.  
 
Paul Magee, Managing Director, VeCommerce, said, “Martyn’s proven technology expertise and skills at building strong customer and partner relationships make him the ideal choice to lead our worldwide marketing team.  Martyn’s more than 10 years of industry experience coupled with VeCommerce’s industry-leading speech recognition solutions is a winning combination as we expand our sales efforts and continue our push into areas such as biometrics and identity verification both in Australia and in overseas markets.  We’re delighted to have a marketing manager of Martyn’s calibre and expertise on board.”
 
About VeCommerce
VeCommerce has developed voice self-service solutions since 1998 and today is one of the most experienced and successful application developers and systems integrators in the industry focusing on automated and scalable voice enabled caller identification and verification (ID&V) solutions.   
 
The company’s focus on research and development and provision of best-of-breed business solutions delivery has rewarded the organisation with a number of industry innovations, including: the first project to develop an Australia/New Zealand phonetic language model, the world's first natural language wagering solution launched commercially, and the first voice self-service real-time credit card bill payment system.
 
Customers include AAPT, Australian Health Management, BOC Gases, Pizza Hut, Standard Life, Suncorp, St George Bank, TABCorp, TelstraClear and the Inland Revenue Department (New Zealand).  The company has offices in Australia, New Zealand, the UK and US.
 
For further information, please visit http://www.vecommerce.com.au or contact: