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Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging and mobile commerce services, today announced that it has expanded its existing mCommerce partnership with O2 in Germany, to offer an innovative ‘hybrid’ mobile airtime topup solution. The solution appeals to subscribers with prepaid accounts, who can choose to simply and transparently manage their mobile airtime recharging costs, in addition to realising the advantages of convenient, itemised billing and payment on credit, that have been historically reserved for post paid accounts only. The service was launched last month to subscribers of Tchibo mobil, one of Germany’s leading MVNOs (mobile virtual network operators).
The solution allows Tchibo mobil to offer its subscribers easy and direct airtime topup choices, anytime and anywhere. It avoids a cumbersome scratch card voucher system that requires being logged into the home network, or being reliant upon store opening hours.
“By providing a hybrid solution, we offer our customers greater flexibility and easier access to fast topup possibilities” said Eckart Kurze, Managing Director Tchibo mobil Germany. “As we evaluated our options for the ideal technology partner, we opted for Sybase 365 based upon their international reputation and technical expertise. The simpler the interaction becomes for customers, the more the underlying technology has to work seamlessly and effortlessly in the background. Together, Sybase 365 and O2 have achieved just that, as their robust solution provides the security, speed and scalability needed for mass market adoption.”
Following a one-time registration of bank details, subscribers are able to topup mobile airtime via SMS or the Web, and payment is processed through direct debit to the registered bank account. By sending an SMS with keyword “LOAD” to a dedicated short-code, the airtime is directly added to the subscriber’s mobile device. Topup is equally possible via the Web, through a dedicated customer portal where subscribers can also choose to subscribe to monthly automatic airtime topup on an arbitrary date.
For the hybrid topup solution, Sybase 365 has linked its mCommerce Mobiliser platform and services tightly to the O2 systems. For example with the CRM-System, Sybase 365 handles all transactions and data between the customer portal interface, the bank clearinghouse and the mobile provider. In addition to payment, billing and registration, Sybase 365 offers operations support functionality as well as customised Risk and Limit Management.
“Mobile Operators and MVNOs require a low-cost, rapid entry topup solution with a high security level,” said Matthew Talbot, Vice President, mCommerce Sybase 365. “This innovative solution is another milestone in further strengthening the mCommerce movement, by offering solutions that cater both to a subscriber’s increasingly mobile lifestyle, and that increase ARPU and improve customer retention for the Operator.”
About Tchibo mobil
Tchibo mobil, a joint venture of Telefónica O2 Germany GmbH & Co OHG and Tchibo GmbH offers a simple and specialised tariff to the Tchibo customers based on the network of O2. Tchibo mobil is available in more than 1000 retail outlets and the web shop of Tchibo. In operation since 2004 Tchibo mobil today serves more than 1.3 million customers in Germany. For more information visit www.tchibo-mobil.de
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services. Sybase 365 processes more than one billion messages per day, reaching 800 operators and 3.4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com
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