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Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
MTN upgrades it’s messaging platform, Movius’s Versera ICE™, to enable more choice for its subscribers
ATLANTA, Ga., U.S.A. – Movius Interactive Corporation, a global leader in messaging, collaboration and mobile media solutions, today announced that MTN South Africa has rolled out VoiceMail Xpress service to all MTN ‘Pay as you Go’ customers as part of their latest messaging system upgrade. This new service, enabled by Movius’s next generation messaging platform Versera ICE, gives callers to MTN subscribers more choice in message notification by allowing them to either leave a voicemail or SMS message.
Previously prepaid subscribers had to choose between two options; regular voicemail or an SMS notification service (called VoiceMail Lite) which sent subscribers information about missed calls but had no ability to record a message. VoiceMail Xpress brings these two services together. Now when a subscriber is unavailable, the caller is given the choice to either leave a voicemail message or to simply send an SMS with their phone number indicating who called. VoiceMail Xpress improves communication and therefore the overall value of MTN’s service to its customers.
VoiceMail Xpress is perfectly suited to a mixed text and voice market such as South Africa, where there are over 42 million¹ mobile subscribers, all of whom use SMS on a regular basis. With a simple interface and no need for user guides or passwords, it is also ideal for emerging markets where adoption challenges may have existed with traditional voicemail.
Donovan Smith, General Manager, Consumer Segment, MTN South Africa, commented, “VoiceMail Xpress makes our customers’ lives easier and gives them greater choice in communication. This new capability from Movius enables us to continue to lead the market with innovative messaging solutions to meet the various, unique needs of our market.”
“In such a competitive market as South Africa, the ability to offer choice is a great differentiator. This alongside the capability to encourage call completion and increase the chance of subscribers making a return call, makes VoiceMail Express a perfect solution for the region,” said Jay Whitehurst, Senior Vice President, Products and Technology of Movius Interactive Corporation. “With the ongoing success of our mobile messaging solutions, we are delighted that MTN South Africa has chosen to deploy our platform service to its subscribers.”
This new voicemail capability is one of a number of new services available with the latest software release (3.3) of Versera ICE. This new release also supports a new auto-attendant functionality and expanded message notification as well as a number of features to provide carriers great flexibility and control to meet the needs of the fast changing mobile telephony market.
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