SimpleTech (re)drive is Named CES Innovations 2009 Design and Engineering Award Honoree

Wednesday, 12 November 2008 20:03

Honored for its aesthetically appealing design by Stuart Karten Design, its eco-friendly ingredients and packaging, and simple storage and backup features, the SimpleTech [re]drive™ by Fabrik was selected as a CES 2009 Innovations Design and Engineering Honoree in the Computer Peripherals category. From its renewable bamboo and recyclable aluminum enclosure, to its packaging, Energy Star® power adapter and low-power hard drive, the SimpleTech [re]drive helps make the world a little greener. With Turbo USB 2.0, which is up to 25% faster than USB 2.0, you do not have to sacrifice performance for style. Featuring both local and online backup, it’s perfect for giving you more room to store and protect your precious files from life’s little disasters. For Mac and PC users, the SimpleTech [re]drive is plug n’ play simple. MSRP is $139.99 for 500GB.

“We’ve received great traction in the market. People are genuinely surprised at just how far we’ve taken the [re]drive in terms of its eco-friendliness. We are thrilled that the CES Innovations panel believes so too,” said Stacey Lund, vice president of marketing at Fabrik. “Faced with a challenged economy, people will be looking for holiday gift ideas that are affordable and practical, and we see this product delivering on both levels. It’s a great way to help loved ones protect their data, while giving them a stylish, energy- efficient product that is sensitive to the environment.”

“In working with Fabrik, we explored new materials, manufacturing processes and construction methods that would have the least impact on the environment and adopted these elements as key design drivers for the SimpleTech [re]drive,” said Stuart Karten of Stuart Karten Design. “By reducing the number of parts and using renewable and recyclable materials, we were able to create a design that challenged the norm in the consumer electronics industry, while giving consumers a green alternative for protecting their data.”

For more information about the SimpleTech [re]drive or to see details about just how eco-friendly the SimpleTech [re]drive is, go to www.simpletech.com.

Products entered in this program are judged by a panel of independent industrial designers, engineers and members of the trade press to honor outstanding design and engineering in cutting-edge consumer electronics products. Entries are judged based on the following criteria:

- Engineering qualities, based on technical specs and materials used

- Aesthetic and design qualities, using photos provided

- The product’s intended use/function and user value

- Unique/novel features that consumers would find attractive

All Innovations 2009 Design and Engineering honoree products, including the SimpleTech [re]drive, are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL. The SimpleTech [re]drive will also be displayed at the 2009 International CES, which runs January 8-11, 2009 in Las Vegas. The product can be found at the Innovations Design and Engineering Showcase at the Sands Expo and Convention Center/The Venetian, Booth #72062.