CDMS host "Treating People as Individuals" seminar (London, November, 20th)

Wednesday, 05 November 2008 19:00

Intelligent communication specialist, CDMS, is staging its /Overcoming the Obstacles to Treating People as Individuals/ seminar on 20th November at The Radisson Edwardian Hampshire Hotel in London's Leicester Square.


This free seminar will look into how perceived barriers to treating customers as individuals such as data, insight and internal IT infrastructure, can be overcome by public and private sector organisations, while offering practical examples in the form of customer-presented case studies.

Specialist speakers include:-

* Keynote from *David Reed*, acting editor of leading industry publications Precision Marketing and Data Strategy, who will set the scene by outlining the pressures to personalise on the market;

* Tony Lamb, head of data for *Royal Mail*, whose insight into the difficulties that organisations face when attempting to make their communications more customer centric, will help identify pain points and
their solutions;

* Antony Lea, Senior Marketing Manager of *Betfair, *who will outline their successful journey from treating customers as accounts to treating them as individuals.

"The current economic climate is forcing many organisations to focus on their retention strategies in the knowledge that winning high value customers back once they have defected will be far more expensive than keeping them. For this reason personalisation has become even more important as it is the only way to establish true one-to-one communication," comments Chris Brooks, sales and marketing director at CDMS.

"In fact, recent research we carried out on customer responsiveness to company communications, found that UK consumers declare that a high level of personalisation makes them a full 14% more likely than average to respond to the message."

The November event is the second in the series of free seminars organised by CDMS which aim to help both public and private sector organisations approach the task of creating intelligent customer communication strategies with confidence.

*About CDMS:*

CDMS provides intelligent marketing solutions by turning clients' data into an asset, and providing the tools and expertise to utilise this to increase the value of their communications. From data cleansing, enhancement and analysis to hosted campaign management, billing and statementing, to multi-channel execution, CDMS provides the whole range of direct marketing services to ensure maximum return on investment.

The integration of cutting-edge software, reference data, high quality services, delivery options and expertise deliver purpose built Marketing

Services Solutions. With over 45 years of experience in the Direct Marketing industry, CDMS have built long-term partnerships with many blue-chip Financial Services and Retail organisations, founded on helping them to deliver profitable marketing strategies. CDMS have been noticeably successfully in the Government, Leisure and Travel industries. For more information, visit www.cdms.co.uk