Haley Appoints Vice President of Global Marketing

Thursday, 03 July 2008 06:28

Lorenz joins Haley with more than ten years’ experience in marketing and will be responsible for increasing brand awareness, generating sales leads, and managing partner and alliance marketing in Australia as well as in North America, Europe and Asia.

Most recently, Lorenz was Asia Pacific Marketing Manager at Insight, a US$4 billion leading reseller of top name-brand IT computing products, software and advanced IT services solutions. Her key achievements included launching the joint partnership between Insight and Microsoft in China as well as establishing the company’s services practice in Asia Pacific.
 
Previously, she spent four years as International Marketing Manager at Quickcut, a world-leading provider of digital advertising workflow solutions.  During this time, she developed and implemented a global marketing program in line with the company’s commercial and financial objectives to increase market share, establish key strategic partnerships, and develop successful communication plans for internal and external merger communication.
 
Prior, Lorenz worked at Wilcom, the Australian embroidery software company where she was Market Development Manager for three years involved in the company’s overall market development both in Australia and overseas.    Her key accomplishments included identifying new markets for Wilcom product and service distribution, due diligence on potential business partners, and establishing strategic business relationships with both government and private organisations.
 
“We are delighted to have an international marketing director with the experience and market understanding that Heike has to help drive our business solutions forward in key markets. We look forward to her launching marketing programs that will enable us to strategically engage with our customers and partners,” said Dominic O’Hanlon, CEO, Haley.

Haley customers in Australia include Department of Defence, Department of Veterans’ Affairs, Queensland Department of Housing, NSW Department of Premier and Cabinet, Centrelink, Department of the Treasury, Board of Taxation, Deloitte Touche Tohmatsu, and Department of Finance and Administration.

About Haley Limited (www.haley.com)

Haley’s comprehensive suite of software solutions enables clients to automate, manage and enforce policies. Haley’s solutions feature a unique, patented natural language platform rather than programming scripts that enables users to transparently and reliably integrate business rules into enterprise processes to manage complex decisions, control compliance costs and combat fraud.

Haley’s global client list includes organisations in the public sector, insurance, banking, telecommunications, transportation, healthcare and manufacturing. The company is headquartered in Australia and has offices in the United States, the United Kingdom, Europe and Singapore.