Exinda Networks and WhiteGold Enter Into Distribution Agreement

Tuesday, 20 May 2008 07:06

Exinda’s New Distributor Will Help Company’s Continued Expansion to Meet Growing Demand for WAN Optimisation in Australia

May 19, 2008─Melbourne, Australia─Exinda Networks, a leading provider of WAN optimisation solutions, today announced a new distribution deal with WhiteGold Solutions of Sydney, Australia. The agreement will help Exinda continue to expand its distribution channel to meet growing demand for WAN optimisation solutions in Australia.

Exinda’s WAN optimisation technology is used to improve the speed of applications running on corporate wide area networks (WAN) by classifying, prioritizing and accelerating applications and controlling recreational Internet traffic. Exinda's approach to WAN optimisation, called Unified Performance Management, combines application visibility, WAN optimisation, application acceleration and application response time measurement onto a single appliance to achieve predictable application performance across the WAN.


“We’re pleased to add WhiteGold to our distribution network,” said Jim Christie, Exinda’s vice president of sales for the Asia Pacific region. “Demand for WAN optimisation solutions continues to rise as companies seek ways to improve the overall efficiency of their networks. This includes server consolidation, application virtualization and streamlined data storage and replication efforts. Exinda’s solutions are essential in these projects because they provide the necessary application visibility tools, boost application performance and reduce overall network operating costs.”

WhiteGold distributes high quality information technology products including wireless switches, network security products, network monitoring tools and more. Its portfolio includes leading global brands such as Fortinet, Barracuda Networks, WatchGuard, Array Networks and Allied Telesis. WhiteGold reaches more than 750 resellers throughout Australia.


"It was an easy choice to become a distributor of Exinda products," said Dominic Whitehand, managing director at WhiteGold Solutions. "WhiteGold focuses its business on best-of-breed products that are easy to install and provide excellent margins to resellers. Exinda clearly falls into that category.”

According to an October, 2007 Gartner report entitled "Forecast: Application Acceleration Equipment, Worldwide, 2005-2012," the worldwide WAN optimisation controller market will grow from US $972 million in 2007 to US $2.67 billion in 2012.

About Exinda
Exinda Networks is a global supplier of Unified Performance Management that integrates WAN optimisation, application acceleration, application visibility and application response time measurements for enterprise, government and service provider clients. Founded in 2002, Exinda's mission is to ensure optimal and consistent application performance over the WAN and reduce network operating costs. Exinda has more than 1,500 customers in more than 40 countries around the world. Exinda's award winning technology is available by contacting leading resellers or Exinda directly.

Exinda's research and development offices are located in Melbourne, Australia. Exinda's U.S. headquarters is located in Boston, Massachusetts. Additional corporate offices are located in Amsterdam, Dubai, Frankfurt, Kuala Lumpur, London, Mexico City, Salt Lake City, Sao Paulo and Zurich. For more information, visit www.exinda.com

About WhiteGold Solutions
WhiteGold Solutions is a value-add distributor (VAD) in the Australian IT channel. The company's strategy is defined as "niche-on-niche" - niche products into niche markets. This strategy gives resellers better margins, services, support and (ultimately) better value in all solutions involving the WhiteGold Product Portfolio. The company was incorporated in Australia in 2002 by seasoned IT security identities with experience across sales and marketing, technical capabilities and channel knowledge in this space. The company provides products to resellers encompassing the SME, Education, Government, Corporate and Enterprise sectors - with key niche verticals within each. Key Vendors represented are AirTight Networks, Allied Telesis, Array Networks, Barracuda Networks, Fortinet, eEye Digital Security, Isilon Systems, Kaspersky Lab, Swivel Secure, WatchGuard and more.
For further information, please visit: http://www.whitegold.com.au

Media Contacts:
Mary Hecht-Kissell
Exinda
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+1 919 846-4949
Dominic Whitehand
WhiteGold Solutions
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+612 8667 1300