Sanofi-Aventis selects Orbis Marketingâ„¢ to manage complex promotional review workflows

Wednesday, 23 April 2008 06:00

Sydney, NSW April 21st 2008 – Orbis (http://www.orbisglobal.com), a leading global provider of Marketing Resource Management (MRM) software, today welcomed Sanofi-Aventis as its latest client from the Pharmaceutical industry.

As the world’s 5th largest pharmaceutical company (Fortune Global 500, 2007), Sanofi-Aventis is accustomed to complex regulatory and compliance requirements. Due to these requirements, Promotional Reviews must pass through strict Standard Operating Procedures (SOPs). “Sanofi promotional pieces would often take over 40 days to reach the market due to a manual and sequential Job Bag process”, said Clive Roberts, Orbis Regional Director, Sales & Service. “We are pleased to be able to make 40 days into around 10, and to reduce the effort for staff in following the SOP.” Sanofi-Aventis chose the Orbis Marketing™ Workflow Manager and Marketing Knowledge Centre to provide an automated solution for the Promotional Review process. Based on previous Orbis Marketing™ implementation in the pharmaceutical industry, Sanofi-Aventis can expect to reduce time to market by approximately 75% and achieve a positive ROI within one year. The Orbis Marketing™ solution provides advanced automation of pharmaceutical promotional review processes, mapping to Standard Operating Procedures (SOPs).


Templated workflows control complicated and compliance-laden processes, reducing manual involvement and delivering significant improvements in compliance. Orbis Marketing™ embeds claims management and referencing in the overall process, saving thousands of hours for Medical Affairs and Medical Information teams. Marketing, Medical, Regulatory, Legal and agencies are unified through collaboration and visibility of processes and information.

About Orbis
Orbis is a leading global provider of Marketing Resource Management (MRM) software. The company’s flagship product, Orbis Marketing™ delivers higher levels of efficiency and productivity to the marketing departments of mid-sized to large companies, ultimately leading to higher ROI on marketing investments. Orbis Marketing™ empowers marketers at many of the world’s leading brands in financial services, pharmaceuticals, consumer goods, retail, oil and gas, manufacturing and utilities. Take an interactive tour today at www.orbisglobal.com/Tour.shtm  http://www.orbisglobal.com