IP2Location Internet IP Address 2008 Report

Wednesday, 30 January 2008 01:10

IP2Location.com, as leading provider of Internet geo-location software and services for the e-commerce industry, today announced the release of the Internet IP Address 2008 Report. In this 2008 study, we analyzed the distribution and the trends of IP address allocation in 238 countries for 2007. IP address allocation is the process of distributing IP addresses to organizations worldwide. The major effect of the allocation process is that the Internet IP address has been distributed unevenly across the entire world due to different political boundaries of owners. The report is available immediately for the Internet download at http://www.ip2location.com/ip2location-internet-ip-address-2008-report.aspx.

IP2Location(TM) is a database product that enables Web sites to identify the geographic location and Internet domain name of their visitors by using only IP addresses. The database is being used to match an incoming IP (internet protocol) address to the country, region, state, city, latitude, longitude, zip code, Internet service provider (ISP) and domain name of the Internet user. By knowing the location of visitors in real time, Web sites can display localized content, server bandwidth balancing, improve click-throughs and sales, prevent Internet fraud, and implement many other solutions. For the advertising and marketing industry, learning your Web visitor's origin enables you to offer unique banners to increase hits rate and ROI, customize marketing messages, redirect visitors to appropriate Web pages, display native language, or manage digital rights. For e-business Web sites, the IP2Location(TM) database is crucial to identify suspicious Internet orders to reduce charge-backs, avoid orders from high risk countries, display native currency on order forms, and calculate correct tax fees based on country and regions.