TXT4 Appoints Operations Director

Friday, 20 April 2007 07:48

Sydney, 20 April, 2007

TXT4, the pioneers of mobile response marketing, has announced the appointment of Peter St Amour as Operations Director for Australia and New Zealand based in Sydney.  
Peter St Amour has ten years’ experience in brand advertising campaigns and customer service and will be responsible for recruitment, training and managing the overall development and administration of TXT4 in the Asia Pacific region.
 
Originally from the UK, Peter St Amour was previously Customer Services Director with TXT4 based at its headquarters in London.  During his three years in this position, he managed the organisation’s customer service team across Europe as the company launched into new markets and grew the footprint for its ISO 9001 software platform to manage mobile response campaigns for more than 160 leading brands, including 80 per cent of the European automotive manufacturing industry.  
 
Prior, he was an Account Director at Ogilvy and Mather Advertising with responsibilities for overseeing brand campaigns as well as strategy and creative development on behalf of Ford Retail and Ford Motorsport.  He has also held account management positions with Lowe Howard Spink Advertising and TBWA GGT Simons Palmer Advertising in London.
 
Antony North, Managing Director, TXT4, said, “Peter’s proven expertise and skills at building strong customer relationships in the mobile marketing arena make him the ideal choice to manage our expansion in Australia, New Zealand and the Asia Pacific region.  His 10 years of industry experience coupled with TXT4’s track record of building successful campaigns is a winning combination as we expand our sales efforts among Australian businesses and government departments.”

Since launching in Australia in 2006, TXT4 has worked with the Communications Alliance to open up the 13/1300 local rate number range for mobile response, a global first for dual usage (SMS and Voice) of a local rate number.   Its local clients include TAB, World Vision, HSBC, Nissan, Ford, Peugeot, Volkswagen, Australian Organ Donation, Citroen and BMW.

About TXT4
Established in 2002 by ex-Ogilvy Interactive advertising professionals, TXT4 is a mobile technology company whose services are used by over 160 leading brands to measure, manage and optimise response to their traditional advertising campaigns.
 
Through SMS and the mobile internet, TXT4’s proprietary software platform enables brands and consumers to communicate efficiently, around the clock. By tracking responses, brands can gain insight into the effectiveness of their campaigns and accurately measure the ROI of their marketing investment.
 
TXT4’s expertise has attracted a client portfolio that includes 80 per cent of European Automotive Manufacturers, with long-standing relationships with major government departments, financial service, consumer goods, travel and charity brands.  The company already operates across Europe and Australia, with over 70 employees based in offices in London, Paris and Sydney. It will shortly open offices in Asia and North America.
 Partners in Australia include Sybase 365, QAS, Multi-Map and Media Review. It also works closely with the Communications Alliance.  
 
TXT4 maintains a consumer-centric outlook and is ardently opposed to spam.
 
For more information, please visit: http://www.txt4.com.