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There are a couple of interesting observations that have been made which suggest the future may not be as bright as Facebook hopes.

Firstly, Facebook's growth is in rapid decline. The most recent three quarters recorded growth of 104%, 55% and 45% respectively. This compares very unfavourably with other recent IPOs, in particular, Google.

Next, we see that Facebook's Price/Earnings ratio is way out of kilter with any other tech company. An Industrial stock (pick any large oil company as a random example) trades with a PE of around 10 - 15x. In other words, their market capitalisation is around 10 - 15 times their yearly earnings. Apple's PE is similar to this, Google's is somewhat higher at 20x.

Facebook earned about $1B in 2011, making the PE calculation easy. If they match Apple's PE, they should be worth about $13B, but if we use Google's PE, that value rises to around $20B.

Adding a degree of generosity, we might say that both Apple and Google are relatively stable companies with limited growth potential and thus their PE is lower than a high-growth company might be. But even if we jack the PE up to 50x, we are still left with a $50B company. Can anyone justify a PE of 100 (to support the $100B valuation)?

In addition, a straw-poll at a well-known share trading site found that just 12% of respondents wanted to buy as soon as possible; 76% said they'd either wait a while or stay right away from it.

So, here's what I think will happen.

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David Heath

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David Heath has over 25 years experience in the IT industry, specializing particularly in customer support, security and computer networking. Heath has worked previously as head of IT for The Television Shopping Network, as the network and desktop manager for Armstrong Jones (a major funds management organization) and has consulted into various Australian federal government agencies (including the Department of Immigration and the Australian Bureau of Criminal Intelligence). He has also served on various state, national and international committees for Novell Users International; he was also the organising chairman for the 1994 Novell Users' Conference in Brisbane. Heath is currently employed as an Instructional Designer, building technical training courses for industrial process control systems.

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