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Virgin Blue makes an email mistake, then compounds it with the apology

Opinion and Analysis

Dear Virgin Blue, if you make a mistake with a bulk email, at least get your facts correct when you apologise.  Otherwise, all you're doing is compounding the problem.

Late yesterday, iTWire received an email congratulating us on reaching Gold Status on the airline's frequent flier program.

"Hi [iTWire]

"We've got a treat for you - a free upgrade to Velocity Gold! Given you came so close to making it on your own, we wanted to say thanks so much for your ongoing commitment to the Virgin Blue Group, we really love having you around."

A couple of hours later came the retraction.

"Hi [iTWire]

"Oops! You've received our previous email titled "You've turned gold" by mistake, please disregard the free upgrade communication as unfortunately you do not qualify for that upgrade.

"We also note that you have elected to opt out of Velocity Communications. Please accept our sincere apologies for sending these emails to you without your consent. Unfortunately the email was extended to our entire database by mistake."

This is weird.  Currently, this writer IS a Gold member (paid for by our day-job employer), thus the first email was somewhat unexpected.  Furthermore, I haven't opted out of any of the "Velocity Communications."  I find the monthly status emails useful to know what's happening.  This would suggest that the apology was blithely sent to the entire recipient list without bothering to check the detailed status of the recipients.

Fellow journalist Dan Warne also received the same pair of emails and a commenter to his post noted that his apology was terser (than mine was) as he hadn't opted out.

Thus compounding the opt-out comment.

My personal dislike of Virgin (for EXACTLY the same reasons as Dan) does not allow me to avoid them – the day-job company has "done a deal" and they're the only airline we're permitted to use; which is why I actively seek alternatives whenever I fly personally or as a journalist.

Let's just say that this error has done nothing to change my mind about the airline. 

<Grumpy> Give me an airline that treats me like an adult, not a teenager. </Grumpy>  Unfortunately, in my case, it's more like <creek> </paddle>

This writer (like many others) is eagerly awaiting the next step.  It isn't imaginable that this is the end of the saga.

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