Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
read more
David Heath
Thursday, 15 October 2009 09:00
I have written in the past about the "New Era" project which supposedly went live over a week ago. Unfortunately, everyone is still frantically scrambling to bring it all together...
The project has been over five years in development and it is becoming very clear that the project team has missed one fundamental, crucial part of any project delivery (aside from the all-too-obvious functionality gaps).
All around me, I hear people trying to come to grips with the new system; cursing all the while that everything is different; that the workflow doesn't make sense; that previous data has been mis-converted; that existing well-established business rules no longer apply; that large chunks of it plain don't work.
Now, putting aside the bugs and other errors in the system, the project team has clearly violated Rule 1 of "Change Management 101." Get buy-in from the users.
There has been no program to capture the "hearts and minds" of the people most affected by the changes. If time and resources had been spent on explaining "what's in it for them," the front-line staff would have approached the new system with much less anger and scepticism.
Note that I said "hearts AND minds."
Those are two very different targets for the education campaign. It is a pity that neither has been addressed to any significant degree.
What should the campaigns be saying? For 'Minds," people want to know how it will work, what's different and why it's different.
For 'Hearts,' they want to be convinced viscerally that it is a good thing - they need to become flag-waving supporters of the change.
None of this is true - if there WAS an education campaign, it has failed miserably.
Unfortunately, you can rest assured that senior management are STILL being assured that the roll-out is progressing smoothly. However, to counter this, plans are afoot to go to “Plan B;” re-start the old systems to get some product flowing to increasingly irate (nay, angry) customers.
We are definitely living in interesting times!
Loading comments ...

|
Microsoft Office 365Try an easy-to-use set of web-enabled tools for business-class productivity services. Office 365 provides anywhere-access to email, important documents, contacts, and calendars on almost any device. |